1st email -Introducing Port Douglas Direct

 

Introducing Port Douglas Direct

It is now over two years since the concept of a Port Douglas Direct business model was conceived.

Meetings involving up to twenty five Port Douglas Accommodation providers from the latter part of 2015 and into 2016 took the decision to commission Gerry Ireland to undertake a Feasibility Study to determine if the OTA’s were gaining in market share and strength and their overall impact. The final Report was presented mid-2016, and demonstrated the increasing gains made by OTA’s, as well as providing a number of strategic insights in terms of how greater profitability could be returned to the Accommodation Providers.

The Port Douglas Direct project had the aims of;

  • Reducing the towns reliance upon 3rd party channels (OTA’s)
  • Reduce competitive marketing efforts within the town
  • Reduce the cost of sale within businesses
  • Create a Port Douglas Collective Tourist Customer Database that would receive Targeted Port Douglas Centric Marketing Campaigns to significantly improve Occupancy Rates, and thereby increase $Room Rate per night values
  • Provide a combined mechanism of marketing that would benefit the stakeholders
  • Creating a brand portal owned by the stakeholders with a return to stakeholders
  • Operate under a universal technology that benefited the stakeholders across many dimensions of their business

Although some progress was made, the project sadly, stuttered to a position of impasse and inaction.

At the recent VRMA ( Vacation Rental Managers ) conference in Paris it was accepted that the battle at the top of the funnel has been won by the OTA’s. That is the ownership of the front page of Google and the battle to holdo r establish a position there is one of most difficulty. VRMA is the world’s leading authoritative on the holiday rental space and have monitored the emergence of the OTA’s since 2008 through Phocuswright.

Since February 2016 the OTA’s have taken greater control of the Port Douglas market. Worldwide it is expected that by 2020 over 72% of all bookings will be taken by the OTA’s and by 2022 the figure will be closer to 80% as this influence takes takes a firmer grip on your business.

As such it is critically important that you do not ignore this email. There is a train far larger than several OTA’s coming your way however it’s not too late if we are all prepared to act now.

Port Douglas Direct wish to invite you and fellow Port Douglas Holiday Rental Managers / accommodation providers to a special presentation on the future of holiday rental management at our home on Four Mile Beach Port Douglas on the 9th May at 5:30pm.

We invite you to join your colleagues for a “Solutions Based Presentation” with factual information from VRMA Paris that will address a new and coherent Port Douglas Direct Business Model to define the future success, profitability and value of your business.

To RSVP email to: yes@portdouglasdirect.com

Sincerely

Gerry Ireland & Glenn Smith
Port Douglas Direct
www.portdouglasdirect.com

The Future of Holiday Rental Management in Port Douglas
5:30pm – 7pm on the 9th May
10, The Beachfront, 2-12 Reef Street ( off Barrier Street and next to 4 Mile park )
See map at http://www.portdouglasdirect.com/2018/04/17/pddirect/
Port Douglas

Tel: 0418 966650

To RSVP email to: yes@portdouglasdirect.com

PS: if you cannot make it to the presentation we invite you to register for further updates at www.portdouglasdirect.com/membership-join

Port Douglas Direct
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